Designing for Print book
Designing for Print:
Becoming a better print designer doesn’t mean quitting your day job and going back to school. Fortunately, there’s a more practical way to printing success than starting over. Designing for Print starts with the most common items print designers are asked to design and goes on to give you more tips, tricks, shortcuts, and knowledge than you thought possible!
Who Can Use this Book
- Web designers tasked with print projects
- Self-taught designers with knowledge gaps
- Print Buyers
- Business owners who want to lower costs
- Design students who want to start working for clients now
- Working designers who need up-to-date information about digital printing etc.
- ...This book is for all of you!
I’m Marina Poropat Joyce. I’m a graphic designer who owned and operated a successful design-to-print company. I have also been working as a creative for almost 25 years. I am sharing the lessons I’ve learned to help you avoid these mistakes and save you time and money. I have been in the print buyer’s, the designer’s and the printer’s shoes; I know what it’s like to have a vision, and I know what it takes to make that vision a reality. Designing For Print contains all the tools you need to help translate your vision into a beautifully printed piece.
This book is the first book on this topic written by a designer/printer. I wrote this book after advising and teaching designers, print buyers, students and business owners for almost 20 years. I wanted to save you time, money and embarrassment. Whether you are using better planning on a print budget or avoiding design decisions that ratchet up prices, this book will pay for itself many times over.
Are you wondering why I don’t publish this book as a PDF? There is no way the printing techniques I’ve outlined can be properly visualized in a digitally printed copy or on a monitor. This book was printed in California by a mega-award-winning printing company. Eight ink colors and seven different papers were used to illustrate different printing effects. The book includes two digitally printed pages showcasing state-of-the-art digital printing techniques.
The knowledge you need to create a successful project isn’t rocket science but it is crucial, and it’s all in this book. Here are six ways Designing for Print is going to simplify your workflow and design process:
1. Cost comparisons for different printing methods
• Get immediate pricing comparisons
• Decide whether a job should print either sheetfed or web
• Save time by skipping that call to your print rep
2. Decision trees that answer questions
• Choose the best printing method and paper type for a project
• Determine if gang run printing is a cost-effective solution for your project
3. An extensive glossary
• Get to know up-to-date terminology
• Learn to speak the printer’s language
4. Helpful checklists
• Know your responsibilities at a press check
• Know your printer’s responsibilities at a press check
• Avoid mistakes with a step-by-step proofing guide
5. A comprehensive section on printing and the environment
• Understand how your design decisions affect the environment
• Determine whether or not your printer is doing their part
• Learn the meanings behind buzzwords such as “sustainability” and “greenwashing”
6. Tips to help you work with printers
• Learn how to choose a printer
• Learn about the printing workflow and where you fit in
Designing for Print contains information that you absolutely cannot get anywhere else, and provides it in a beautifully organized and illustrated format. Typography expert Michael Stinson helped me typeset this book so that it is beautiful and easily comprehensible.